Privacy Policy

Your privacy is important to us.

Pembroke Dental & Implant Centre is committed to protecting your personal data and handling it responsibly in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable healthcare confidentiality obligations.

We collect and process personal information only where necessary to provide dental care, manage appointments, communicate with patients, process payments, comply with legal and regulatory obligations, and improve our services.

The information we may collect includes:

• Personal identification details (such as name, address, date of birth, telephone number, and email address);
• Medical and dental history relevant to your care;
• Appointment and treatment records;
• Payment and insurance information where applicable;
• Website usage data collected through cookies or analytics tools.

Your information may be shared, where necessary, with trusted third parties involved in your care or in the operation of our services, including dental laboratories, referral providers, NHS bodies, payment processors, IT service providers, regulators, or insurers, and only where there is an appropriate lawful basis to do so.

We retain records only for as long as required by legal, regulatory, clinical, and operational obligations. All reasonable steps are taken to protect personal data against unauthorised access, loss, misuse, disclosure, or alteration.

Our website may contain links to external websites. Please note that we are not responsible for the privacy practices or content of third-party sites.

Under UK data protection law, you may have rights including:

• The right to access your personal data;
• The right to request correction of inaccurate information;
• The right to request restriction or objection to certain processing activities;
• The right to lodge a complaint with the Information Commissioner’s Office (ICO).

If you have any questions regarding this Privacy Policy or how your personal data is handled, please contact us directly.

Pembroke Dental & Implant Centre
83 Tomlin Court, Commonwealth Drive, Crawley, RH10 1AH
E-mail: pembroke@pembrokedental.co.uk
Telephone: (+44) 01293 565765

This policy is effective as of May 2026.